abismo was founded in october 2024 by friede zetune and franco anza. we both left our previous jobs at the same time, not because we had a plan, but because we needed to work on our own terms. we started the studio because we genuinely love what we do and wanted to build something that reflected that — a creative space with no compromises.
we know this because we've both done it. friede runs sirenena, franco runs affected. we've been on the client side. we know how frustrating it is to have a clear vision in your head and not be able to translate it into something people can see and understand the way you do. that's exactly what we built abismo to fix.
our process is different and we mean that literally, not as a marketing line. before we talk about design or references, we try to understand who you actually are as a person. we ask about your favorite place you've ever traveled to. your favorite book. what you named your pet. what music you listen to when you're alone.
none of this ends up literally in the design. but it gives us a real understanding of the person behind the project. we pair that with your references and use it as our creative compass. the result is that every project almost creates itself. there's a natural direction that comes from knowing someone well enough.
that's why everything in our portfolio looks different from everything else. we don't follow trends. we don't have a signature style. we have a process, and the process gives each project its own identity.
we've worked with restaurants, coffee shops, dentists, architects, psychologists, clothing brands, and a lot of projects that don't fit into a neat category. we love that. the projects that challenge us the most are usually the ones that produce the best work.
if your project is unusual — if you're not sure a studio like ours would get it — that's probably exactly why you should talk to us.
a big part of what makes abismo what it is has nothing to do with design software. we are obsessed with internet culture, music, fashion, and memes. our social media doesn't look like a studio's portfolio because we don't think it should.
we post the way we actually think. we make ads that feel like content people actually want to see. people find us because they see that we're aware of everything happening around us — not just inside the design world. we understand culture and we embrace it, and that gives us a way to connect with people that feels genuine.
we've always wanted abismo to be more than a place that makes logos. we want it to be something people genuinely want to be part of.